Should Indians Buy Gold For Marriages Or Borrow Gold Loans, Instead?

This article looks at the unprecedented rally in gold prices during 2025 and how Indian households are increasingly leveraging their gold holdings to access credit via gold loans. We examine overall gold price movement, the dramatic rise in gold-backed borrowing, and whether gold loans are sensible in urgent financial situations.

Record Gold Prices in 2025: A Wealth Cushion for Some

Gold prices in 2025 have climbed to lifetime highs across global and Indian markets, driving investor interest as a “safe-haven” asset amid economic uncertainty. Spot gold soared above $4,500 per ounce in late December 2025, continuing its rally on expectations of future rate cuts and as a hedge against geopolitical risks.

Gold Loans Soar 128%: Households Tap Collateral

As gold surged, so too did borrowing against it. According to Reserve Bank of India (RBI) data, outstanding gold loans rose about 128.5% year-on-year to ₹3.38 lakh crore by October 2025. This segment of secured credit has seen faster growth than most other retail lending, reflecting how families are using gold not just as a store of value but as a funding source in times of need.

Gold has deep cultural significance in India, not only as jewellery worn on special occasions but also as a traditional store of wealth. In 2025, gold’s surge has reinforced that role, even though jewellery resale often involves high costs such as making charges and GST.

Why Gold Prices Are Rallied: A Safe-Haven Asset with Broad Appeal

Gold prices have continued rising sharply in 2025. For example, gold in Ahmedabad hit ₹1.39 lakh per 10 grams by late 2025, compared with much lower prices a year earlier.

This appreciation stems from multiple influences: sustained safe-haven demand amid global uncertainty, weakening of major currencies like the US dollar, and persistent investor interest in commodities. Such dynamics often make gold attractive when equity markets show volatility or debt worries rise, conditions seen repeatedly in 2025.

Importantly, high gold prices increase the value of collateral that households can pledge to lenders, making gold loans more attractive because the same quantity of gold now secures a greater loan amount.

Gold Loan Growth: A Closer Look

Before presenting the growth data, it’s important to understand the backdrop: gold loans are secured loans where the borrower pledges gold jewellery, coins, or bars to a bank or NBFC in exchange for an immediate loan. From a lender’s perspective, gold loans carry lower credit risk compared with unsecured loans such as personal loans.

Table: Growth of Gold Loans in India (Latest RBI Data)

Below is a snapshot of how gold loans have expanded relative to broader credit:
 

*Exact Oct 2024 baseline from combined RBI commentary and industry estimates.

Gold loans have more than doubled in just one year, nearly doubling their share in total non-food credit. This acceleration highlights a shift in borrowing behaviour, households increasingly prefer gold-backed credit over unsecured dues in a tighter lending environment.

Why Households Are Choosing Gold Loans Over Other Credit?

Several factors explain the gold loan surge:

1. Elevated Gold Prices Increase Collateral Value

Because gold’s market value has risen so much, households with the same volume of jewellery today can secure larger loans than a year ago.

2. Easier Access and Lower Interest Rates

Gold loans usually offer lower interest rates than unsecured personal loans or credit cards, and disbursal is typically faster because the lender holds collateral.

3. Tightening of Unsecured Lending Norms

Banks and NBFCs have tightened approval norms for unsecured loans amid rising credit costs and risk aversion. This has nudged borrowers towards secured forms of credit such as gold loans.

4. Cultural and Emotional Comfort with Gold

Gold is uniquely embedded in Indian households, often viewed as both a store of value and a financial fallback. Selling gold can lead to immediate value loss due to making charges and GST, whereas pledging it for a loan lets households retain ownership while accessing funds.

Should Borrowers Sell Gold or Take a Gold Loan in Emergencies?

Choosing between selling gold and taking a gold loan depends on several factors:

Costs of Selling Gold

Selling jewellery can incur losses of up to ~25% or more because of making charges, GST, and retail mark-ups, making it a less attractive option unless the funds are urgently needed.

Gold Loan Rules and LTV Limits

Under RBI’s recent guidelines (effective April 2026), banks and lenders can provide up to:

• 85% of gold value for loans under ₹2.5 lakh,
• 80% for ₹2.5–₹5 lakh,
• 75% for loans over ₹5 lakh.

These Loan-to-Value (LTV) limits ensure borrowers do not over-leverage their gold assets while balancing lender risk.

Tax Considerations

Gold loans do not trigger tax because the gold remains the borrower’s collateral; tax is only relevant if gold is sold, where capital gains rules can apply depending on holding period. 

Interest and Costs

Gold loan interest rates vary by lender type, public sector banks often charge lower rates (~8–9%), while some NBFCs may charge higher rates depending on risk and amounts.

Risks and Considerations Before Taking a Gold Loan

While gold loans can be useful in emergencies, borrowers should weigh the risks:

• Volatile Gold Prices: If prices fall significantly after loan disbursal, the value of collateral shrinks, which can affect renewal or refinancing options.
• Repayment Discipline: Failure to repay can lead to selling of pledged gold by the lender to recover dues.
• Interest Costs: Although gold loans often have lower interest than unsecured loans, they can still be expensive if repaid over long periods.

Conclusion

In 2025, gold has lived up to its reputation as a financial hedge and store of value, hitting record highs across markets. At the same time, Indian households are increasingly turning to gold loans as a preferred form of secured borrowing, with gold-backed credit rising by over 128% year-on-year to ₹3.38 lakh crore in October 2025.

This trend illustrates both the strength of gold as collateral and broader shifts in consumer behaviour amid tighter unsecured credit norms. For borrowers in financial stress, gold loans offer a quick, secured alternative without forfeiting ownership of gold. 

However, they are not without risks, and careful planning, including consideration of LTV limits, interest costs, and repayment capacity, is essential before leveraging family heirlooms in an emergency.
 

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LoansJagat Team

‘Simplify Finance for Everyone.’ This is the common goal of our team, as we try to explain any topic with relatable examples. From personal to business finance, managing EMIs to becoming debt-free, we do extensive research on each and every parameter, so you don’t have to. Scroll up and have a look at what 15+ years of experience in the BFSI sector looks like.