Gold Loan Demand Jumps Over 100% in One Year, Govt Informs Lok Sabha

New RBI rules and Parliament data show a big jump in gold-backed loans as financial stress grows

Are more families now using their gold to cover daily costs? That question is gaining attention in policy circles, as gold-backed loans have more than doubled in just one year.

In a written reply to the Lok Sabha on July 21, 2025, the Ministry of Finance shared that the total value of loans against gold rose sharply from ₹1.16 lakh crore in May 2024 to ₹2.51 lakh crore in May 2025. This 115% increase points to bigger shifts in how people borrow money, changes in lending habits, and signs of possible financial strain among households.

Gold Loans See Huge Rise: Official Data Confirms Scale

New government data shared in Parliament shows just how fast gold loans are growing. The numbers came from a written answer to Unstarred Question No. 73 during the Monsoon Session, where the Ministry confirmed that the RBI had taken steps to address growing concerns, some raised by the Tamil Nadu government, about gold loan practices.

The RBI also released fresh rules on June 6, 2025, called Directions on Lending Against Gold and Silver Collateral. These new rules came after public feedback and aim to improve how banks and NBFCs manage gold-backed loans.

Here is a look at the gold loan growth based on data presented in the Lok Sabha:
 

This expansion comes as many banks, especially in the southern states, are actively pushing gold loans as a quick and secure lending option.

New Rules to Reshape Lending Standards

In light of rising concerns around consumer protection, the RBI introduced a new set of standards. These are now mandatory for all regulated entities, including NBFCs and cooperative banks. The circular includes conditions for consumption loans and steps to simplify terms for small borrowers.

For instance, credit assessment is not required for consumption loans up to ₹2.5 lakh. The new rules also enforce clear communication in the borrower’s preferred regional language, aiming to reduce misunderstandings.

The biggest change, however, is the new loan-to-value (LTV) limit. For loans up to ₹2.5 lakh, the LTV has been capped at 85 percent for consumption purposes.

Below is a summary of the updated directions issued by RBI:
 

These steps were formally adopted after feedback on the draft guidelines circulated earlier in April 2025. The changes are designed to protect borrowers while improving transparency in gold-backed credit.

Cooperative Banks and PSL Targets

As per documents shared by the Ministry of Cooperation in response to another Parliament question, urban cooperative banks (UCBs) can now lend up to ₹4 lakh per borrower, compared to the earlier ₹2 lakh limit. This change is aimed at increasing credit flow in semi-urban and rural regions.

The timeline to meet Priority Sector Lending (PSL) targets has also been extended for UCBs till March 31, 2026.

Here is a breakdown of this regulatory change:
 

This policy shift allows more flexibility to cooperative banks, especially those serving Tier 2 and Tier 3 cities where gold remains a primary asset class.

Regional Pattern and Long-Term Market Growth

Beyond year-on-year spikes, recent industry reports also show long-term expansion in the gold loan segment. According to a report covered by The Economic Times on July 1, 2025, India’s gold loan market grew from $33 billion in FY19 to $83 billion in FY24, marking a 20 per cent annual growth over five years.

The southern region dominates the gold loan market, accounting for around 79 per cent of all gold-secured lending. Western India holds the second spot at approximately 10 per cent. The shift in demand has been driven by both cultural familiarity and asset security in uncertain times.
 

Lenders have noticed that people are now taking bigger gold loans. This is partly because gold prices have shot up from ₹38,600 per 10 grams in 2020 to ₹85,800 in 2025. With prices rising over 120%, borrowers are offering more valuable jewellery to get larger amounts.

Conclusion 

Gold loans have always been seen as safe for lenders because of the gold kept as security. But such a sharp rise in just one year has raised eyebrows. Are people borrowing more because they’re under pressure? Are everyday expenses pushing families to use their gold?

To deal with these concerns, the RBI has brought in new rules. These aim to protect small borrowers but still make it easy to get quick loans when needed. The government, banks, and state leaders are now watching the gold loan trend closely.

With changes expected to roll out by 2026, banks will likely update how they offer such loans. For now, gold continues to be one of India’s most trusted ways to access money but how fast people turn gold into cash is now under the spotlight.
 

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