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LoansJagat Team

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11 Jul 2025

Understanding Buying Power and Its Role in Investing

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Imagine having a magic key that unlocks more investment opportunities than your wallet holds. That's buying power—your secret weapon for multiplying trading capacity and amplifying market gains through strategic financial leverage.

 

In this blog, we'll explore every aspect of buying power that every investor needs to understand.

1. “Your Wallet’s Wild Card” – What Buying Power Means

 

Buying power represents the total amount of money available for purchasing investments in your trading account. It includes your available cash plus any borrowed funds through margin facilities. This figure determines how many shares or securities you can buy at any given moment.

 

Your buying power changes constantly based on market movements, deposits, withdrawals, and existing positions. It acts as your financial ammunition for seizing investment opportunities when they arise.

 

Tushar's Buying Power Example
 

Component

Amount

Description

Cash Balance

₹50,000

Money deposited in the trading account

Margin Facility

₹75,000

Additional borrowing capacity from the broker

Total Buying Power

₹1,25,000

Available funds for new investments

Current Holdings Value

₹30,000

Existing shares owned

Used Margin

₹15,000

Already borrowed amount

Available Buying Power

₹1,10,000

Actual purchasing capacity remaining

 

Tushar can purchase securities worth ₹1,10,000 without selling existing positions, demonstrating how buying power provides investment flexibility beyond just cash holdings.

2. “Leverage: The Double‑Edged Financial Sword” – How Margin Multiplies Buying Power

 

Leverage allows investors to borrow money to purchase more securities than their cash would otherwise permit. Margin trading significantly amplifies your buying power. However, it magnifies both profits and losses equally.

 

When you use margin, you pay interest on borrowed funds. Your potential returns increase, but so does your risk. Market downturns can lead to margin calls. This forces you to deposit more money or sell positions at a loss.

 

Leverage requires careful risk management. It's powerful but dangerous without proper understanding.

 

Rahul's Leverage Example
 

Scenario

Without Margin 

With 2:1 Margin

Available Cash

₹40,000

₹40,000

Borrowed Amount

₹0

₹40,000

Total Buying Power

₹40,000

₹80,000

Shares Purchased

400 at ₹100

800 at ₹100

If Price Rises to ₹110

+₹4,000 profit

+₹8,000 profit

If Price Falls to ₹90

-₹4,000 loss

-₹8,000 loss

Interest Cost (Annual)

₹0

₹3,200 @ 8%

 

Rahul's margin doubles his buying power but also doubles his market risk exposure.

3. “Cash vs. Margin: The Two Faces of Buying Power” – Comparing Account Types

 

Cash accounts limit purchases to available funds only. You buy securities with your own money. There's no borrowing involved. Your buying power equals your cash balance.

 

Margin accounts offer enhanced buying power through borrowing. Brokers lend money against your securities as collateral. This increases purchasing capacity beyond cash holdings. However, interest charges apply on borrowed amounts.

 

Cash accounts provide safety and simplicity. Margin accounts offer flexibility but carry additional risks. Choose based on your risk tolerance and investment strategy.


Read More – How To Earn Money in the Stock Market
 

Lokesh's Account Comparison
 

Feature

Cash Account 

Margin Account

Deposited Cash

₹60,000

₹60,000

Broker Lending

₹0

₹60,000

Total Buying Power

₹60,000

₹1,20,000

Maximum Shares at ₹120

500 shares

1,000 shares

Interest on Borrowing

₹0

₹4,800 annually

Maintenance Required

None

Minimum equity 25%

Risk Level

Low

High

Profit on 10% Rise

₹6,000

₹12,000

Loss on 10% Fall

-₹6,000

-₹12,000

 

Lokesh's margin account doubles buying power but increases both potential gains and losses significantly.

4. “Day‑Trader’s Dream—or Disaster?” – When Buying Power Becomes 4× in a Flash

 

Pattern day traders receive four times intraday buying power. This applies when accounts maintain a minimum ₹2,50,000 equity. The 4:1 ratio lets traders make larger positions during market hours.

 

This enhanced buying power resets daily. Positions must close before market closure. Overnight holdings reduce available buying power significantly. Violations trigger account restrictions.

 

Higher buying power amplifies profits quickly. However, losses multiply equally fast. Risk management becomes crucial. Many traders face substantial losses without proper discipline.

 

Karan's Day Trading Power
 

Account Type

Regular Margin

Pattern Day Trader

Account Equity

₹3,00,000

₹3,00,000

Standard Buying Power

₹6,00,000

₹6,00,000

Intraday Buying Power

₹6,00,000

₹12,00,000

Maximum Position

₹6,00,000

₹12,00,000

Shares at ₹200 Each

3,000 shares

6,000 shares

Profit on 2% Rise

₹12,000

₹24,000

Loss on 2% Fall

-₹12,000

-₹24,000

Daily Reset

No

Yes

Karan's pattern day trading status doubles his intraday buying power but also doubles his potential daily gains and losses.

5. “Buying Power Pitfalls” – Risks, Margin Calls & How to Stay Safe

 

Excessive buying power creates dangerous temptations. Overleveraging leads to devastating losses. Margin calls force immediate action when account equity falls below requirements.

 

Interest costs accumulate daily on borrowed funds. Market volatility amplifies risks significantly. Forced liquidations occur at unfavourable prices. Account restrictions follow violations.


Also Read - How to Buy Shares
 

Stay safe by using conservative position sizes. Maintain adequate cash reserves. Monitor margin requirements closely. Never invest borrowed money you cannot afford to lose.

 

Manmeet's Margin Call Scenario
 

Day

Account Value

Borrowed Amount

Equity

Margin Requirement

Status

Day 1 - Purchase

₹2,00,000

₹1,00,000

₹1,00,000

25% (₹50,000)

Safe

Day 2 - 10% Fall

₹1,80,000

₹1,00,000

₹80,000

25% (₹45,000)

Safe

Day 3 - 20% Fall

₹1,60,000

₹1,00,000

₹60,000

25% (₹40,000)

Safe

Day 4 - 30% Fall

₹1,40,000

₹1,00,000

₹40,000

25% (₹35,000)

Safe

Day 5 - 40% Fall

₹1,20,000

₹1,00,000

₹20,000

25% (₹30,000)

Margin Call

Required Deposit

₹10,000

Immediate

Must Add

 

Manmeet faces forced selling if he cannot deposit ₹10,000 immediately to meet margin requirements.

Conclusion

 

Buying power helps you invest more using cash or borrowed money. While it can boost profits, it also increases risks. Always use it carefully to avoid big losses.

FAQs

1. What is buying power in investing?

It’s the total money you can use to buy stocks, including your cash and borrowed funds.

2. How does margin increase buying power?

Margin lets you borrow money from your broker, so you can buy more shares than your cash allows.

3. What’s the risk of using too much buying power?

If your investments lose value, you could owe money or face a margin call.

4. Can I lose more money than I have with buying power?

Yes, if you use margin and your investments drop, your losses can exceed your initial cash.

 

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LoansJagat Team

We are a team of writers, editors, and proofreaders with 15+ years of experience in the finance field. We are your personal finance gurus! But, we will explain everything in simplified language. Our aim is to make personal and business finance easier for you. While we help you upgrade your financial knowledge, why don't you read some of our blogs?

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