What is an Emerging Market and Why is It Attractive to Investors

Key Takeaways:
 

1. MNCs (Multi-National Corporations) generally work better in emerging markets than in developed ones. This is due to the high growth rates and lower trade valuations of emerging markets. 
    
2. Emerging markets diversify the risky investment. Due to a huge youth population, emerging markets create more demand and hence high profits.
    
3. Emerging markets have political, currency, liquidity, and regulatory risks. That is why investors use ETFs or mutual funds to manage those risks.

An emerging market is a growing economy that’s still developing but expanding fast. Investors love it for higher growth potential compared to mature markets.

For example, Aditi and Karan both invest ₹10,00,000 but choose different paths. Aditi goes for a developed market like the U.S., while Karan puts money into an emerging market like India. The table shows the average GDP, expected and actual returns for both of them.
 

Here, Karan earns almost ₹3,50,000 more in the same period. The emerging markets grow faster, but growth is not the only reason they attract investors. So, let’s know more about emerging markets, why it is so attractive, and the risks associated with them. 

What Exactly Is an Emerging Market?

An emerging market is an economy that shows both developing and developed features. These countries are not yet fully industrialised but are moving quickly toward becoming mature economies. They usually have fast economic growth, improving infrastructure, and rising living standards.

Institutions like the IMF and MSCI classify countries such as Brazil, India, China, South Africa, Mexico, and Indonesia as emerging markets. Did you know that India’s weight in the MSCI EM Index has surged to 19.9%? It is closing the gap with China’s 24.4%, which has been falling from nearly 40% in 2020. 

Why Are Emerging Markets Attractive to Investors?

Emerging markets catch investors’ attention because they grow faster, are cheaper to enter, and offer new opportunities. Let’s break down the main reasons in this section.

1. High Growth Potential

Emerging markets often grow at double the speed of developed countries. This happens because they are still building infrastructure, adding industries, and their middle class is spending more.

For example, in 2024, India’s GDP grew 6.5%, while the U.S. grew only 2.8% (IMF). This gap shows how investors get higher growth from emerging markets. However, it’s important to note that GDP growth is not directly responsible for stock market returns. Stock performance also depends on valuations, company earnings, policy environment, and investor sentiment.

Here, we have compared the GDP growth rate of India, the USA and China
 

This means that faster growth means companies in emerging markets can expand revenues quickly. This creates more profit opportunities for investors.

2. Portfolio Diversification

Investments in emerging markets don’t always move in the same direction as those in developed economies. That means they can balance a portfolio and reduce risk.

For example, in Q2 2025, the MSCI Emerging Markets IMI rose 12.7%, while the S&P 500 grew 10.9%. This difference shows how emerging markets balance portfolios when U.S. markets fluctuate.

This table summarises the portfolio diversification effect
 

By mixing emerging markets with U.S. markets, investors get a smoother ride. This diversification lowers risks and ensures steady returns across global shifts.

3. Attractive Valuations

Stocks in emerging markets are often cheaper compared to developed markets. Cheaper valuations mean investors can buy more potential at lower prices.

For example, emerging market stocks trade at a price-to-earnings ratio (P/E) of 14.8. It is far cheaper than the S&P 500’s 25.9. This signals better value opportunities for long-term investors.”

Let’s compare this data in the table given below:
 

Lower valuations in emerging markets give investors more upside potential. They can buy growth companies at a fraction of U.S. market prices.

4. Favourable Demographics & Reforms

Emerging markets usually have young populations, growing workforces, and governments that push reforms to attract investments.

For example, India’s median age is just 28 years, compared to China’s 38 and Japan’s 48. A younger population impacts spending, innovation, and long-term economic expansion in emerging markets.”

The table shows how younger age creates more demands and hence is the growth age for a reason.
 

Younger populations in emerging markets mean higher productivity and demand. Investors benefit from stronger long-term consumption trends compared to ageing economies.

Do you know that between March and May 2025, Indian equities delivered a 16% return? This data outperformed the global emerging markets, which showed only 5% gain. 

5. Strategic Risk-Reward Dynamics

Emerging markets sometimes underperform in the short term, but this can set them up for a rebound. Investors see this as an opportunity for “mean reversion” (prices moving back toward long-term averages).

For example, in the first half of 2025, the MSCI Emerging Markets Index gained 15.6%, while the S&P 500 rose only 6.2%. This shows the EMs’ potential for strong rebounds. For more details, refer to the table given below. 
 

Emerging markets may be volatile, but they can outperform strongly in recovery phases. This makes them appealing to investors seeking higher long-term rewards.

What are the Risks and Challenges that Investors Face?

Emerging markets offer growth opportunities, but they carry risks that can impact investment outcomes. Below is a table that outlines these risks, their explanations, and the real-world examples.

This table makes it easy to see and compare important risks in emerging markets. Each risk shows where investments might face trouble, like policy, currency, liquidity, or regulation.

Conclusion

Emerging markets are the targets of every big and small investor.. They offer fast growth, young populations, and rising consumer demand. However, these markets are highly unpredictable. They bring risks like volatility and governance issues. For investors, they need to navigate through these risks because emerging markets give them a powerful long-term portfolio that no market can ever give.

Frequently Asked Questions

1. How are emerging markets different from frontier markets?
Frontier markets are smaller and less developed, with higher risks, limited accessibility, and far less liquidity compared to emerging markets’ broader financial ecosystems and stronger institutional frameworks.

2. What role does technology play in emerging markets?
Rapid adoption of smartphones, fintech, and e-commerce is boosting growth, reshaping consumer behaviour, and creating innovative business models across various industries in these economies.

3. How do global interest rates affect emerging markets?
When U.S. or EU interest rates rise, capital often flows out of emerging markets, weakening currencies, lowering asset values, and increasing borrowing costs significantly for governments and corporations.

4. Are ESG (Environmental, Social, Governance) factors important in emerging markets?
Yes, ESG risks are rising. Companies ignoring sustainability may face regulatory pushback, lose investor confidence, while greener firms attract more foreign investment and long-term growth opportunities.

5. How can retail investors access emerging markets easily?
The simplest way is through ETFs (like MSCI Emerging Markets ETF) or mutual funds, which spread risk widely across different countries, industries, and sectors effectively, while also providing liquidity, affordability, and professional fund management benefits.
 

Apply for Loans Fast and Hassle-Free

Apply Now

About the Author

LoansJagat Team

We are a team of writers, editors, and proofreaders with 15+ years of experience in the finance field. We are your personal finance gurus! But, we will explain everything in simplified language. Our aim is to make personal and business finance easier for you. While we help you upgrade your financial knowledge, why don't you read some of our blogs?