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LoansJagat Team

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15 Sep 2025

What is Equity Financing : Types & Benefits for Businesses

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Key Takeaways
 

  • Equity financing means raising money by selling shares of a company instead of taking loans.
     
  • Investors who buy shares become part-owners and may earn profits through dividends or rising share value.
     
  • It reduces the burden of debt, but the company has to share ownership and decision-making with new shareholders.


Equity financing occurs when a business raises capital by issuing shares to investors. In return, the investors gain partial ownership in the company.

Take Priya, for example. She runs a small handmade soap business in Mumbai. To expand her production, she needs ₹10,00,000. Rather than taking a loan, she offers 30% of her company to three investors. They each invest and become part-owners. Priya gets the funds without debt, while the investors hope to earn from the company’s success.

The table below shows how her equity financing works:
 

Investor

Amount Invested (₹)

Ownership Share

Investor A

3,00,000

10%

Investor B

3,50,000

10%

Investor C

3,50,000

10%

Total

10,00,000

30%


Equity financing allows businesses to grow without loans, but it requires sharing control and profits. It is a popular option for startups and growing enterprises.

Main Ways Companies Get Money Through Equity Financing

Companies can get money by giving small parts of their business to other people or companies. These parts are called shares. In return, they get the money they need to grow. Below are the most common ways they do this:
 

Source

Who Gives the Money

How It Works

Angel Investors

Rich people who like new ideas

They give money to new businesses they believe will succeed.

Crowdfunding

Lots of people from the public

Many people give small amounts of money online because they like the idea.

Venture Capital Firms

Groups of rich investors

They give a lot of money to fast-growing companies and get bigger ownership.

Corporate Investors

Big companies

Big companies invest in smaller ones to work together and help each other grow.

IPO (Public Offering)

People from the stock market (the public)

A company sells its shares on the stock market so anyone can buy a piece.

 

Each of these methods helps a company grow by generating revenue without relying on bank loans. Instead, the company shares its success with the people who invested in it.

Key Benefits of Equity Financing

Equity financing offers more than just money; it gives businesses the chance to grow without the pressure of debt. The table below shows some of the main advantages of using equity financing:

 

Advantage

Explanation

Alternative to Loans

Businesses raise money without taking on debt. Startups that can’t get bank loans can attract investors instead. No repayments or interest needed.

Lower Financial Risk

The company does not owe money to investors. This allows it to reinvest profits into growth rather than paying off loans.

Long-Term Investor Focus

Investors are usually patient and wait for long-term returns. This reduces pressure on the business in its early years.

Support from Investors

Many investors help with advice, planning, and decision-making.

Access to Contacts and Capital

Investors often share their business contacts and can connect the company to more funding sources.


These advantages make equity financing a smart choice, especially for startups and early-stage companies looking to grow with guidance and reduced financial pressure.

Key Drawbacks of Equity Financing

While equity financing can support business growth, it also comes with certain disadvantages. The table below explains the main drawbacks of using this funding method:
 

Disadvantage

Explanation

Loss of Ownership and Control

Business owners must give up a share of the company. Investors may gain 30–50% ownership, which reduces the founder’s control over decisions.

Sharing of Future Profits

If the company grows, profits must be shared with investors through dividends. Owners no longer keep all the gains.

No Tax Benefits

Unlike loan interest, dividends are not tax-deductible. This means the company cannot reduce taxes through equity payments.

Higher Cost Over Time

Investors take more risk than lenders, so they expect higher returns. Over time, this makes equity more expensive than debt.

Limited Flexibility for Founders

Some owners avoid giving away control, which limits their funding options if they don’t want to raise debt either.

 

 Equity financing can be helpful, but business owners must carefully consider the long-term impact on control, profits, and total cost.

Difference Between Equity and Debt Financing

Equity financing means the business owners give up part of their company in exchange for money. In return, investors receive a share in the business and future profits.

Debt financing, on the other hand, means the company borrows money from a lender and agrees to repay it with interest. The lender doesn’t get any ownership.

Sometimes, both types are mixed in what is called hybrid financing. A common example is convertible debt, where a loan can later be changed into equity if the lender chooses.

This shows how each type of financing works differently and affects ownership, risk, and repayment in unique ways.

Why Do Companies Sometimes Choose Loans Instead of Selling Shares?

When a company needs money, it can either borrow it (called debt financing) or sell a part of the company (called equity financing). If both options are open, the company’s chief financial officer (CFO) will think carefully before choosing. Here’s why a company may pick a loan instead of giving away shares:
 

Reason

Explanation

Cheaper When Interest Is Low

If bank interest rates are low, borrowing money is cheaper than selling part of the company. Companies like to save money, so they go for loans.

Smaller Amounts Needed

If the company only needs a small amount of money, it’s easier to take a loan. Borrowing small amounts doesn’t harm the business much.

Too Many Rules from Investors

Some investors want special treatment or control over decisions. If they ask for too much, the company may prefer a simple loan with clear rules.

Investors Don't Add Value

If investors don’t bring helpful advice, contacts, or extra money in the future, the company may avoid giving them a share and take a loan instead.

Company Value Feels Too Low

If the company thinks its current value is too low, it won’t want to sell shares at a “cheap” price. It will borrow first and sell shares later.

 

Companies choose debt over equity when it saves money, keeps control in their hands, or helps them wait for a better deal in the future.

When Should a Company Look for Equity Financing?

A company usually turns to equity financing when it needs money to grow or solve specific business problems. Sometimes, it also wants experienced investors who can help the company grow faster using their knowledge or industry connections. Here are some common situations:

  • Startups need money to grow
    New companies often raise equity to build their products, grow their team, or enter the market.
     
  • Companies planning to buy another business
    If a company wants to acquire another firm, it may raise money by selling shares.
     
  • Established companies looking to expand
    A business may need funding to enter a new market, build a new factory, or develop new products.
     
  • Companies fixing their finances
    If a company is struggling with too much debt or poor cash flow, it may use equity financing to clean up its balance sheet.
     
  • Preparing for a public listing (IPO)
    Some firms raise equity to attract new management with strong experience before they sell shares to the public.

Companies seek equity financing when they want to grow, improve their business, or get expert help from investors.

Conclusion

Equity financing helps businesses raise money by selling shares to investors. It works well for companies that want to grow without taking on debt. While it may mean sharing profits and control, it also brings valuable support and funding. It’s a smart choice for startups, growing businesses, or those preparing for big changes.

FAQ’s

1. Can equity financing help build a company’s reputation?
Yes. Having well-known investors can boost the company’s image, making it easier to gain trust from customers, partners, and future investors.

2. Is equity financing a one-time process?
No. A company can raise equity more than once at different stages, depending on how much money it needs and how it plans to grow.

3. What happens if the company fails after equity financing?
If the company fails, investors usually lose their money. Unlike lenders, they don’t get repaid first in a business collapse.

4. Do investors stay involved after giving money?
Often, yes. Many investors offer advice, business contacts, and guidance to help the company grow and succeed.

5. Does equity financing suit every business?
No. It suits growing companies ready to share ownership. Some owners prefer full control and may avoid equity unless necessary.
 

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We are a team of writers, editors, and proofreaders with 15+ years of experience in the finance field. We are your personal finance gurus! But, we will explain everything in simplified language. Our aim is to make personal and business finance easier for you. While we help you upgrade your financial knowledge, why don't you read some of our blogs?

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