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LoansJagat Team
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4 Min
25 Sep 2025
Artificial Intelligence (AI) is rapidly becoming integral to financial services, powering everything from credit underwriting and fraud detection to chatbots and portfolio optimisation. But this speed of adoption brings fresh challenges: opacity, bias, data risks, concentration, and evolving model risk.
In response, the onus is on regulators to craft frameworks that encourage innovation while ensuring safety and accountability.
On 13 August 2025, the Reserve Bank of India (RBI) published the Framework for Responsible and Ethical Enablement (FREE-AI) for AI deployment in the financial sector.
This article explains the FREE-AI framework, analyses its principal elements, contrasts it with global practices, discusses potential challenges in implementation, and concludes with strategic insights for regulated entities.
The RBI’s motivation for a sector-specific AI framework stems from both opportunity and risk.
First, the financial sector in India is already deep into digital transformation. Many banks and fintechs use AI-driven chatbots, credit scoring algorithms, anomaly detection, and operational automation. In RBI’s own surveys, over three-quarters of banks reported deployment of AI chatbots.
Second, the risks are non-trivial. RBI Governor Shaktikanta Das has warned of systemic fragility if financial institutions rely heavily on a few AI vendors, creating concentration and spillover risk.
Third, India’s regulatory ecosystem was lacking a clear, enforceable AI regime. While master directions already exist around cybersecurity, IT outsourcing, digital lending, and data protection, none explicitly addressed the unique challenges posed by AI. FREE-AI thus fills a gap by proposing principle-based regulation, amendments to existing directions, and new compliance guardrails.
The underlying logic is that a proactive, principled approach may prevent misconduct, curtail opacity, and boost industry confidence rather than respond after failures.
The FREE-AI framework is organized around seven guiding principles (“sutras”) and six structural pillars. It further distils 26 concrete recommendations for regulated entities (REs) and regulators alike.
These principles are foundational ethical guardrails that inform all other recommendations:
These pillars group the operational dimensions through which the principles would be realized:
Introductory note: The table above summarizes the six pillars and gives a snapshot of the domains in which regulated entities must build capabilities or controls under the FREE-AI recommendations.
For instance, under Infrastructure, the framework strongly advocates investment in Indian AI models tailored to finance, to reduce dependency on foreign Large Language Models (LLMs).
After the table: In sum, these pillars make clear that the framework is not limited to technical fixes; it wants AI to be embedded into strategy, governance, operations, and external assurance. Entities will need to bolster both the “hard” elements (models, infrastructure) and the “soft” ones (governance, policies, culture).
While the framework is not yet a binding regulation, many of its recommendations are designed to be incorporated into existing RBI master directions and supervisory practice.
Below are some of the more significant mandates and expectations for regulated entities:
One of the more nuanced recommendations is that the RBI adopt a “tolerant supervisory stance” for first-time AI errors, provided the RE has complied with safeguards and promptly remediated.
However, repeated lapses should invite stricter regulatory action. The idea is to strike a balance, encouraging experimentation without absolving responsibility.
Collectively, these requirements push REs to treat AI as a high-stakes line of business rather than a mere technology add-on.
To assess the ambition and reasonableness of FREE-AI, it’s helpful to compare it with frameworks elsewhere.
In sum, RBI’s FREE-AI is broadly aligned with global best practice: combining principles, risk tiers, vendor control, human oversight, and incident reporting. Its uniqueness is its financial-sector specificity and its tolerance posture for early errors.
Even a well-intended framework faces practical and systemic hurdles. Below are some of the more salient challenges:
Many banks and NBFCs operate on legacy systems with limited data architecture maturity. Integrating AI governance into such setups will demand large capital and change management. Similarly, there is a dearth of personnel with dual expertise in finance and AI governance.
Reliance on a few global AI vendors creates concentration risk. Entities may find it hard to negotiate audit rights or access raw data with such providers. This also raises sovereignty concerns.
Some advanced models (e.g. deep neural networks, large language models) are inherently opaque, making full explainability difficult. Translating black-box outputs into human-readable rationales is nontrivial.
RBI’s AI framework intersects with the Digital Personal Data Protection Act, 2023, the Consumer Protection Act, and existing master directions on cybersecurity, IT outsourcing, etc. Without harmonisation, regulated entities may confront conflicting or duplicative obligations.
Since FREE-AI is not yet mandatory, enforcing compliance will depend on revising RBI master directions, the supervisory bandwidth of RBI, and industry readiness. There may be uneven adoption, at least initially.
AI models—especially large ones—consume significant compute power and energy. The framework does not explicitly address the environmental cost of AI deployment, although this factor is increasingly gaining attention in global literature.
Given the trajectory, REs should begin preparing proactively. Here’s a suggested roadmap:
By initiating these steps early, entities can move from reactive compliance to proactive leadership in ethical AI deployment.
The RBI’s FREE-AI framework marks a landmark moment in India’s financial regulation. It acknowledges both the promise and risk of AI and seeks to channel innovation within guardrails of accountability, transparency, and fairness. By anchoring its approach in guiding principles and structural pillars—rather than heavy-handed prescriptions—FREE-AI offers a balanced path for fintechs, banks, and tech providers.
Yet, the journey ahead is complex. Entities must overcome legacy constraints, talent shortages, regulatory overlap, and the challenge of making complex models explainable. The real test will come when RBI converts these principles into binding master directions and begins supervisory enforcement.
For now, the best strategy is to treat FREE-AI not as optional guidance, but as a blueprint for future compliance. Early adoption, robust governance, and principled AI design will not only reduce risk, but can become a competitive differentiator in trust and resilience. The financial institutions that internalize AI ethics, accountability, and risk will be positioned to lead in India’s next phase of digital transformation.
About the Author
LoansJagat Team
‘Simplify Finance for Everyone.’ This is the common goal of our team, as we try to explain any topic with relatable examples. From personal to business finance, managing EMIs to becoming debt-free, we do extensive research on each and every parameter, so you don’t have to. Scroll up and have a look at what 15+ years of experience in the BFSI sector looks like.
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