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LoansJagat Team

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12 Jun 2025

How to Analyse Stocks – Methods & Tips for Smart Investing

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One evening, Ramesh, a 30-year-old software engineer from Bengaluru, decided to invest ₹7,000 from his savings in the stock market. He turned to his friend, Anjali, a seasoned investor, and said, "Anjali, I have ₹7,000 and I want to invest in shares, but I don't know how to analyse them. Can you guide me?"

 

Anjali smiled and replied, "Of course, Ramesh! Analysing stocks is essential before investing. Let's start with the basics."

 

Understanding Stock Analysis

 

Stock analysis involves evaluating a company's financial health, performance, and market position to make informed investment decisions. There are two primary methods:

  1. Fundamental Analysis: Assessing a company's intrinsic value based on financial statements, industry position, and economic factors.

  2. Technical Analysis: Studying historical price movements and trading volumes to predict future stock behaviour.

 

Fundamental Analysis: Evaluating the Company's Health

 

Anjali explained, "Fundamental analysis helps determine a share's true value. Here's how you can approach it:"

 

1. Analyse Financial Statements

 

  • Income Statement: Shows the company's revenues, expenses, and profits over a period.
  • Balance Sheet: Provides a snapshot of assets, liabilities, and shareholders' equity.
  • Cash Flow Statement: Details cash inflows and outflows from operations, investing, and financing activities.

 

2. Key Financial Ratios

 

Ratio

Formula

Purpose

Earnings Per Share (EPS)

Net Income / Outstanding Shares

Measures profitability per share

Price-to-Earnings (P/E)

Market Price per Share / EPS

Evaluate the share valuation

Debt-to-Equity (D/E)

Total Debt / Shareholders' Equity

Assesses financial leverage

Return on Equity (ROE)

Net Income / Shareholders' Equity

Indicates efficiency in generating profits

Current Ratio

Current Assets / Current Liabilities

Checks short-term liquidity

 

3. Qualitative Factors

 

Beyond numbers, consider:

 

  • Management Quality: Experienced and ethical leadership can give you a good growth opportunity.
  • Competitive Advantage: Unique products or services that set the company apart.
  • Industry Position: Market share and standing among competitors.
  • Economic Conditions: Macroeconomic factors affecting the industry.

 

Technical Analysis: Decoding Market Trends

 

Anjali continued, "Technical analysis focuses on price movements and trading volumes. Here's how to get 

started:"

 

1. Price Charts

 

 

2. Trend Analysis

 

Identify the share's direction:

 

  • Uptrend: Higher highs and higher lows.
  • Downtrend: Lower highs and lower lows.
  • Sideways Trend: Little overall movement.

 

3. Support and Resistance Levels

 

  • Support: Price level where buying interest prevents further decline.
  • Resistance: Price level where selling pressure prevents further rise.

 

4. Technical Indicators

 

Indicator

Purpose

Moving Averages (MA)

Smooth out price data to identify trends

Relative Strength Index (RSI)

Measures speed and change of price movements

MACD (Moving Average Convergence Divergence)

Shows the relationship between two MAs

Bollinger Bands

Indicates volatility and overbought/oversold conditions

 

Combining Both Analyses

 

Anjali emphasised, "Using both analyses provides a comprehensive view."

 

  • Fundamental Analysis: Determines what to buy.
  • Technical Analysis: Determines when to buy.
  • Sideways Trend: Little overall movement.

 

After combining Both Analyses

 

Anjali emphasised, "Using both analyses provides a comprehensive view."

 

  • Fundamental Analysis: Determines what to buy.
  • Technical Analysis: Determines when to buy.

 

Step-by-Step Guide to Analysing a Stock

 

  1. Understand the Business: Know what the company does and its revenue sources.
  2. Review Financial Statements: Analyse income, balance, and cash flow statements.
  3. Calculate Financial Ratios: Assess profitability, liquidity, and solvency.
  4. Evaluate Management and Industry Position: Research leadership and market share.
  5. Analyse Price Charts: Identify trends and patterns.
  6. Use Technical Indicators: Confirm trends and potential entry/exit points.
  7. Monitor News and Economic Indicators: Stay updated on factors affecting the stock.

 

Case Study: Analysing ABC Ltd.

 

Let's apply the analysis to a hypothetical company, ABC Ltd.

 

Fundamental Analysis

 

  • EPS: ₹10
  • P/E Ratio: 15
  • D/E Ratio: 0.5
  • ROE: 20%
  • Current Ratio: 2

 

Interpretation:

 

  • Reasonable valuation (P/E).
  • Low debt (D/E).
  • High profitability (ROE).
  • Good liquidity (Current Ratio).

 

Technical Analysis

 

  • Trend: Uptrend over the past 6 months.
  • Support Level: ₹140
  • Resistance Level: ₹160
  • RSI: 60 (neutral)
  • MACD: Bullish crossover

 

Interpretation:

 

  • Positive momentum.
  • The potential breakout above resistance.

 

Risk Assessment Before Investing

 

Anjali reminded Ramesh, "Analysis is great, but risk assessment is equally important."

 

Risk Type

Description

Example

Market Risk

Overall market movements affect stock prices.

Ramesh invested ₹1,000,000 in Nifty 50 stocks in January.

Due to a global recession, the index fell by 15% in three months.

His investment decreased to ₹85,000 by April.

This demonstrates how general market changes impact returns.

Sectorial Risk

The industrial slowdown affects all companies

He invested ₹50,000 in pharmaceutical stocks in May.

A new government regulation has impacted the pharmaceutical business.

Within a month, the sector index dropped 20%, reducing his value to ₹40,000.

His portfolio was damaged by the industry's overall decline.

Company-Specific Risks

Internal difficulties, such as management fraud or legal

Ramesh purchased shares of a corporation at ₹500 each.

The following week, a fraud lawsuit against the CEO emerged.

The stock fell to ₹320, resulting in a loss of ₹36,000 on the investor's equity of ₹1,000,000.

This was due to risk at the firm level rather than the market.

Liquidity Risk

Difficulty in buying and selling without a major price change

He bought 1,000 shares of a small-cap business for ₹30 each.

Buyers gave only ₹24 per share due to poor volume.

He had to exit at ₹24,000, resulting in a ₹6,000 loss.

Low liquidity made it difficult to sell at a reasonable price.

 

Red Flags to Watch Out For

 

Her advice was: "Avoid companies with these red flags no matter how tempting they seem."

 

Red Flag

Implication

Consistent Revenue declines

Possible business difficulties

Rising Debt Levels

Financial instability

Promoter Shareholding Decreasing

Possible lack of confidence

Sudden Management Changes

Potential internal conflict or crisis.

 

Conclusion

 

After weeks of learning, analysing, and applying both fundamental and technical analysis, Ramesh felt confident. He selected a few stocks based on their strong financials, industry leadership, and upward price tendencies. He did not simply follow stock advice; he made data-driven selections.

Also Read - How to Select Stocks for Intraday – Beginner to Pro Guide

 

 Ramesh smiled and added, "Thank you, Anjali. I now know how to properly evaluate equities.  "It's not gambling; it's intelligent investing."

 

Anjali smiled, "Exactly!" Investing is a journey. Continue to study, keep informed, and never panic during turbulent conditions."

 

Frequently Asked Questions (FAQ)


Which is better: fundamental or technical analysis?

Both have their applications. Fundamental analysis assists in selecting the proper investment, whilst technical analysis advises on the time of your entry and departure.


How frequently should I evaluate my stocks?

Ideally, you should examine your portfolio every quarter when financial results are announced, or sooner if there is significant economic or company-specific news.

Can beginners rely solely on stock screeners?

Screeners are a good place to start, but you should always read more about reports, ratios, and news before investing.


Is technical analysis beneficial in long-term investing?

While technical analysis is more commonly employed for short-term transactions, it can also help long-term investors identify appropriate entry positions.

 

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