Don’t Have A Bank Account? Ministry of Finance Has Launched a Nationwide Campaign

In a significant stride towards financial inclusion, the Ministry of Finance has launched an extensive nationwide campaign aimed at integrating underserved populations into the formal financial system. 

This initiative, which commenced on July 1, 2025, has yielded impressive results, including the opening of over 6.1 million new Pradhan Mantri Jan Dhan Yojana (PMJDY) accounts and the enrollment of more than 26 million individuals in various social security schemes. 

Through the establishment of numerous outreach camps, the government has facilitated access to banking services and financial literacy, thereby promoting economic empowerment among marginalized communities.

Nationwide Financial Inclusion Campaign

The financial inclusion campaign was launched with the objective of ensuring that every eligible individual has access to formal banking services and social security benefits. 

Over the course of the campaign, more than 230,000 camps were organized across districts, serving as platforms for citizens to open bank accounts, enroll in insurance schemes, and receive guidance on financial matters. 

These camps were instrumental in reaching remote areas, where traditional banking infrastructure is limited, thereby bridging the gap between rural populations and financial services.

Opening of New Bank Accounts

A cornerstone of the campaign was the Pradhan Mantri Jan Dhan Yojana, a flagship program aimed at providing accessible banking facilities to the unbanked. As of mid-September 2025, over 6.1 million new PMJDY accounts were opened, reflecting a significant increase in the number of individuals participating in the formal banking system. 

This surge in account openings indicates a growing trust in the banking sector and a shift towards financial inclusion among previously excluded populations.

Enrollment in Social Security Schemes

In tandem with promoting banking access, the campaign focused on enrolling individuals in government-backed insurance and pension schemes. The three primary schemes under the Jan Suraksha initiative are:
 

• Pradhan Mantri Jeevan Jyoti Bima Yojana
   
• Pradhan Mantri Suraksha Bima Yojana
   
• Atal Pension Yojana
   

Collectively, these schemes aim to provide affordable life insurance and pension options to the economically vulnerable segments of the population. 

By mid-September 2025, more than 26 million new enrollments were recorded across these schemes, underscoring the campaign's success in enhancing social security coverage.

Impact on Financial Literacy and Awareness

Beyond the quantitative achievements, the campaign played a pivotal role in enhancing financial literacy among the masses. Through the outreach camps, individuals were educated about the benefits of digital banking, the importance of maintaining active accounts, and the procedures for availing insurance claims. 

Additionally, awareness programs were conducted to inform citizens about digital fraud prevention, access to unclaimed deposits, and grievance redressal mechanisms. This holistic approach not only facilitated access to financial services but also empowered individuals with the knowledge to make informed financial decisions.

Challenges and Areas for Improvement

Despite the campaign's successes, several challenges remain in achieving complete financial inclusion. Issues such as digital literacy gaps, limited internet connectivity in remote areas, and the need for continuous engagement to keep accounts active persist. 

Addressing these challenges requires sustained efforts, including the enhancement of digital infrastructure, ongoing financial education programs, and the development of user-friendly banking solutions tailored to the needs of diverse populations.

Conclusion

The Ministry of Finance's nationwide financial inclusion campaign marks a significant milestone in India's journey towards inclusive economic growth. 

By facilitating the opening of millions of new bank accounts and enrolling individuals in essential social security schemes, the government has made substantial progress in integrating marginalized communities into the formal financial system. 

While challenges remain, the campaign's achievements demonstrate the transformative potential of inclusive financial policies and the importance of continued efforts to ensure that all citizens have access to the tools and knowledge necessary for financial empowerment.

Apply for Loans Fast and Hassle-Free

Apply Now

About the Author

LoansJagat Team

‘Simplify Finance for Everyone.’ This is the common goal of our team, as we try to explain any topic with relatable examples. From personal to business finance, managing EMIs to becoming debt-free, we do extensive research on each and every parameter, so you don’t have to. Scroll up and have a look at what 15+ years of experience in the BFSI sector looks like.